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Possibly the one single phenomena that makes it all worthwhile, craftsmanship is a learned trade, it can be taught and it can be propagated over a small or large community of designers. Often a well kept secret amongst specialty organisations or between artisans and the like, skills of today compare poorly against those of our Freemasons of yesteryear. Much sought after techniques and methodologies remain closely guarded against competition. However exchanged or translated through history, the craft or the art of making beautiful things or producing works of merit are now the trade secrets of some of the best consumer or business entities and organisations. For a design company as ours we pride in keeping a log of our ways of doing our work, collectively we call this design intelligence. Visit also our designmatters site.

www.zlgdesign.com

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